Martin Miller's is seeking the next generation of global tastemakers. We are searching for talented individuals with the ability to create multi-sensory experiences that give customers everywhere a taste of the infamous Martin Miller's "Romance and Adventure in a Glass".
Romance and adventure have been at the heart of the Martin Miller's experience from the outset. The brand began life as a labour of love, an idea cooked up between three friends, Martin Miller, Andreas Versteegh and David Bromige. Unable to find a gin to satisfy their discerning palates, the trio conceived an outlandish plan to create the finest gin the world had ever seen, sparing neither time nor expense in the pursuit of perfection. The result was a sublimely evocative spirit, infused with 10 carefully selected botanicals, traditionally distilled and married with purest Icelandic spring water.
Martin Miller and his friends tore up the rulebook when creating their eponymous gin. In tribute to the spirit of innovation that kicked off the Gin Renaissance, the rules of this contest are minimal.
Create a unique Martin Miller's Gin based cocktail that relates to the region from which you are entering. For example it could contain a local ingredient or reflect a local drinking trend.
Much like Martin Miller's Gin, your ideas can involve a twist on an old tradition or embrace a completely new idea. We are looking for drinks that not only taste great but which are theatrically or imaginatively presented in a way which gives a sense of the region the entry has come from.
Deadline for online entries 30/06/14 (12:00 GMT)